Privacy policy
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from thebakery.myshopify.com (the “Site”), operated by The Bakery, based in Manchester city centre on Lever Street.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also gather information about the web pages or products you view, referring websites or search terms, and how you interact with the Site. This automatically collected data is referred to as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” – Data files placed on your device, often including an anonymous unique identifier. Learn more at www.allaboutcookies.org.
- “Log files” – Track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.
- “Web beacons”, “tags” and “pixels” – Electronic files used to understand how you navigate our Site.
When you make or attempt to make a purchase, we collect certain details including your name, billing and shipping addresses, payment information (e.g. credit card numbers and other accepted payment methods), email address, and phone number. This is referred to as “Order Information”.
When we mention “Personal Information”, we refer to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information to:
- Process and fulfil orders
- Arrange shipping and provide order confirmations
- Communicate with you
- Screen orders for fraud or potential risk
- Send marketing messages in line with your preferences
Device Information is used to:
- Help identify potential fraud or security risks
- Improve and optimise our Site’s functionality
- Analyse customer behaviour and browsing trends
- Measure marketing performance
Sharing Your Personal Information
We share your Personal Information with trusted third parties to support our business functions:
- Shopify powers our store – see Shopify’s Privacy Policy here: https://www.shopify.com/legal/privacy.
- Google Analytics helps us understand how visitors use the Site – learn more: https://www.google.com/intl/en/policies/privacy/. You can opt out here: https://tools.google.com/dlpage/gaoptout.
We may also share information to comply with legal obligations, enforce our terms, or protect our rights.
Behavioural Advertising
We use your Personal Information to serve relevant adverts or marketing messages. Learn more about how targeted advertising works at Network Advertising Initiative.
To opt out of targeted ads:
You can also opt out of some services via: http://optout.aboutads.info/
Do Not Track
Please note we do not alter our data collection practices in response to a "Do Not Track" browser signal.
Your Rights (EU & UK Residents)
If you are a UK or EU resident, you have the right to access, correct or delete the personal information we hold about you. To make a request, please contact us using the details below.
We process your data to fulfil contracts or to pursue our legitimate business interests. Please be aware that your data may be transferred outside Europe (e.g. to Canada or the USA) in accordance with Shopify’s infrastructure.
Data Retention
We retain your Order Information for our records unless you request deletion.
Changes
This Privacy Policy may be updated from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons.
Minors
Our Site is not intended for individuals under the age of 18.
Contact Us
For questions, concerns or data requests, please contact us:
Email: admin@thebakerymcr.co.uk
Post:
The Bakery
Lever Street,
Manchester City Centre,
M1 1FL